The priority of most retailers who have an online presence is to provide the best ecommerce customer experience. To achieve this, they are constantly looking for the most convenient and effective way to communicate with customers. The Sentient AI technology remains one of the most cost-effective and convenient ways of enhancing communication with clients online. Here are some of the ways artificial intelligence AI has improved ecommerce customer experience .
According to experts at Sentient AI, artificial intelligence helps retailers to personalize their marketing messages. Using the method called clustering algorithm, retailers can retrieve and divide market data into small segments, depending on consumers’ purchasing habits, needs and previous relationships. This helps them to not only channel their marketing strategies to specific consumer segments, but it also points out similar traits of a certain group of consumers within a specific segment.
Just like a computer can perform complex calculations faster than a human being, artificial intelligence can help process complex data faster than a normal person. By incorporating artificial intelligence in the business, communication will not only become faster but also more efficient. A perfect example is campaign optimization. Instead of a retailer checking the performance of the campaign manually or using old methods like A/B, he can use artificial intelligence to perform these functions faster.
In addition, AI allows marketers to keep track of the numbers of messages sent to customers. It ensures that there is no duplication of such messages and those customers only receive messages that are relevant to them.
It is impractical to send messages to hundreds or thousands of buyers as a person. You will most likely get tired and make many mistakes. However, with artificial intelligence, one can send huge volumes of information to many customers instantly.
Room for Human Touch
Artificial intelligence helps retailers to save time by performing certain tasks automatically. This allows them to invest more time in other productive areas.
It is difficult to provide services that can meet or exceed consumer expectations. Luckily, we have artificial intelligence. This technology is not only improves ecommerce costumer experience, but it also gives brands a chance to provide truly differentiated experiences. Companies such as Sentient AI have made it possible for businesses to use artificial intelligence to streamline their business operations and enhance customer experience. They are currently testing new tools that will increase the rate at which companies convert and recruit new customers.